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Re:SpaceX said to fire employees involved in letter rebuking... by nebula8804 on Friday June 17, 2022 @12:13PM (#31780360)
WHen the NY Auto Show rolled around this year I went straight to the Toyota booth to try out the BZX4 (What a stupid name now that I think about it)

This car is the supposed Tesla killer. Take it from me, it is not. The interior is claustrophobic reminiscent of early Nissan Leaf. If you are 6'2 or taller, you are going to have a bad time. Its clear that center console was not tested by any tall person. There is nothing appealing about this car in my opinion other than the Toyota badge. It is ugly inside and out. It is neither a bog standard car(which a lot of people want) nor a stunning looking EV(which a lot of people want). It is the standard mismash OEMs have created int he past. They always make EVs "weird" when they don't have to be. Sure this car is going to sell out whatever limited production they can make because demand for EVs far outstrips supply but Tesla killer it will not be.

For Ford I wonder about their cost structure. The teardown of their EVs indicate that they are still implementing old school thinking from the ICE world that adds unneeded cost to the sticker price. This is uncompetitive with Tesla long term. They need to really reform the organization and fast so their next gen EVs do better.

Re:SpaceX said to fire employees involved in letter rebuking... by dlp211 on Friday June 17, 2022 @02:29PM (#31782366)
The F150 is the best selling vehicle in America. American's want an F150 the way it is today. They don't care about gross margins and doing it the most efficient way. And if they can get that F150 with a battery that saves them "oodles" in gas money, but delivers an otherwise same experience, you can bet your ass they will pay for it.
Re:SpaceX said to fire employees involved in letter rebuking... by nebula8804 on Friday June 17, 2022 @03:51PM (#31783382)
The F150 has its supporters but others can take the steps to cut their costs and as a result, make the F150 a harder sell when you have everything else as equal. I strongly believe the current demand for Lightning is partially due to scarcity of choice.