If this is a flawed idea you can let me know (and I'm open to your thoughts) but this is what I'm operating under right now: I, nor no one I know, uses FB events for casual get togethers. Want to get together for drinks at the bar tonight after work? I wouldn't use FB events. I could send text messages to friends sure, or I could call them sure, but this is a fun easy way to accomplish that. That's what I want, and I don't have anything else that fulfills that.. if there is something else it hasn't made its way onto my desk yet. So its just a simple way t odo that, that's the value proposition at the moment.