I exaggerate, but in the run up neighbours were telling everyone to just buy Microsoft, and everyone tech adjacent I knew was trying to make an e-commerce website. I was just graduating out of university and web dev jobs evaporated. Many e-commerce companies went bust, or were acquired (my gf at the time experienced layoff after layoff until she went). At that time everyone I knew was not thinking about doing anything web related.

Probably the smart money knew that the builders who kept going had a chance to run up when the market came back on the excitement of what they built, but my social circle were not privy to those conversations.