I think people having problems with Twitter comments instead of questionable corporate dealings are mostly extremely ignorant. People have a different opinion on who the asshole is in the end. I don't really believe people care much about antics or if they do they just want shallow massage to their own ego.

I believe there have been problems at Tesla and Musk was known to sometimes lose himself against his employees. Didn't seem to interest anyone and they still bought the cars.

For a company that can become a problem too when customers are seen as assholes.