I've got an idea. Find some new revenue streams. Like, for example, the Pandora iPhone app. It's the one iPhone app I use on a consistent basis, and is worth its weight in gold. How much do they charge for it? Nothing. That's nice and all, but they should split it into "free" and "premium" versions (a la Twitterific from IconFactory). Most people would just use the free version, but as IconFactory proved there are plenty of people out there who'd support the app by purchasing a premium blend.