Talking about something as a market doesn't mean it should be a market. I've known plenty of people - women too - who spoke with disdain of the "meat market", but still went to bars to meet strangers, put up online profiles etc., things they hated, because what can you do? People get lonely, and women are people too.

Which is why it's so arrogant to say participating is optional. You have to go where people are, unless you're OK with being lonely for a long time.