He doesn't seem unhinged to me. He seems like he has a singular goal: lowest ticket prices, and he's willing to entertain crazy ideas in pursuit of that goal that nobody else would. It's a refreshingly honest take on their corporate strategy. What's wrong with that?

And to state the obvious, if as a traveler you don't share that goal of getting the absolute cheapest ticket at all costs, you shouldn't fly Ryanair. But he's doing a great job here selling to his target demographic.

I want people in positions of power to be bland and boring, thank you very much.

This whole thing of appealing to popularity amongst a particular subset of the population by being "unorthodox", "refreshingly sincere" and "blunt" is really just a ruse to amass a little bit of unchecked power.

>He seems like he has a singular goal: lowest ticket prices

That's just a means to an end for his real singular goal: higher profits

I'm not saying there's anything wrong with that, but his real singular goal is not "lowest ticket prices".

While true, that's a bit reductionist. All companies want higher profits. What's interesting is how companies differ from each other while chasing that goal.

This is Michael O'Leary's brand, tbh. The man would do literally anything to get airtime, which has historically been a really good strategy for Ryanair.

That being said, he's a total asshole. When I worked for them some years back he screamed at a head of function for about 30 minutes because results weren't up to par. It was at that point I decided that the company wouldn't work for me.