How to sell it - I am not sure yet. I was planning to try advertising in women's magazines (online edition), also I guess find all the astrology communities and write about it there. I am new to selling...
The mobile application gets "distributed" through a publisher, which unfortunately limits me a bit in my marketing efforts. I would have liked to try selling through Amazon, for example (so that people looking for print editions of moon calendars stumble upon the mobile application). But it is too complicated for the time being (distributor can't provide the API I would need). If there is any interest for the application, I might still pursue it at a later stage, though.
I was hoping that there could be other ways to sell a mobile application, though.
Just looked at your homepage, I am impressed by the number of Open Source projects you have done...