>> I'm no rationalism absolutist, but deepfake technology is in essence sophisticated lying/fraud.
Thank you for clarifying that. Even in the entertainment world (resurrecting dead actors) it's still a fake (a.k.a. fraud) just that we don't depend on it in a way with real consequences. Deepfakes are inherently fraud/deception.
Meanwhile the number of ethical uses is relatively quite small. Maybe there is a novel use of this tech that will actually be useful, but I can't see how being able to easily impersonate someone else will be good. Maybe someone here has some ideas.