I'd argue that there is a rather massive difference between invoking Maxwell's equations to invent GPS and literally plagiarizing my work by using it to broker partnerships with celebrities and subsequently selling my work as NFTs. (Yes, this really happened - I'm not making this up.)
Aren't we all appropriating the work of Newton, Maxwell, Einstein, and others? It's not like Maxwell's equations are copyrighted.
You're entitled to your opinions, but as a PhD myself I'd rather my research get used by people than end up in a copyright junkyard of things people can't use.