My thought process was like that: i do 50 searches per day, i lose on average 3 seconds per search filtering ads, pinterest,quota,geekforgeek,etc. results. This means 150 second or 3 minutes a day. Which means 1.5 hours a month. My hourly rate is about $70 USD, so paying $10 to give me back $100 of my time seemed like a good deal.