For starters, have you read the first sentence on https://www.tesla.com/autopilot ?

> Tesla cars come standard with advanced hardware capable of providing Autopilot features, and full self-driving capabilities—through software updates designed to improve functionality over time.

And this is the stuff that is filtered through their communications staff; the stuff Musk has said is even more egregious.

"Autopilot" = "Automatic Pilot" = "Automatic Driver" = My car drives me while I play games on my iPhone