Booking.com would like to disagree.
and Hotels.com
which is ironically owned by ... Expedia Group
as well as
hotels.com trip.com
And Apple.
> Apple
Indeed, although the Beatles got there first with Apple Corps[0] way back in 1968, the resulting dispute with what became Apple Inc[1] took decades[2] and must have eaten up $deity only knows how much in legal fees.
Some might say that one actually backs up my suggestion that a made-up name is easier to build a brand around!
[0] https://en.wikipedia.org/wiki/Apple_Corps [1] https://en.wikipedia.org/wiki/Apple_Inc. [2] https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer
I'm thinking of branding - think Google, Pepsi, Adidas, Nike, Starbucks
You'd really prefer to attempt build a brand around SearchEngine.tld or RunningShoe.tld ?