1: https://www.inlineelectric.com/lifespan
But since you brought up this subject, why should I care consumer brands are exercising their pricing power for as long as I have access to the low-margin alternatives? People paying $5 for takeout coffee at Starbucks doesn't affect me in any way. It would affect me if Coke and Starbucks prohibited the existence of competitors or extinguished them, but that isn't the case (for these examples at least, such anti-competitive behaviors do exist) as you have yourself implicitly noted in your comment.
In a sense they do, every Starbucks in existence is a store where a traditional coffee shop cannot be stablished. How many more Starbucks it takes to completely shut other competitors out of the market?
I can only think of a single other dedicated coffee shop near my suburb of Cincinnati, and it's a cat cafe that serves dogshit coffee (or catshit, I suppose, and I'm not referring to the civet). At least they have cute adoptable cats to play with!
Why wouldn’t it be?