Information on a webpage and 'the' webpage are not exactly the same. Rss uses information from the webpage to create a title and a short description in a way that you can view hundreds of titles and descriptions very quickly. When you find a title and or description that interests you a single click delivers the webpage in its authors intended form...
I think you're correct. If somebody said that to me before I had used Rss I might have glossed over as well.
edit: Sorry about the defunct company part.
We also had the additional problem of trying to be the "next generation" of using RSS (application platform, dynamic filters, etc...) before anyone other than tech-inclined people "got" the first generation.
Learned lots of painful lessons from that company. :)
Not arguing against you -- just pointing out -- who is it to blame for making people think of websites as places? I don't think it's the people themselves, it might well be us.
When the web was popularized in the 1990s, "place" was the metaphor that was pushed onto people. It wasn't a natural metaphor nor it was a necessary one. You don't "go to" a TV channel -- you "turn on" a TV channel. For some reason, though, you "go to" a web "site". Why?
I think the deeper problem is that it takes a kind of abstract thinking, that content and presentation are different things and that the content of a website or blog can be a resource as much as a particular presentation of it, that's just not normal for non-technical people. I think most people still think of websites as "places" you "go" to, and the idea of the content/data packaged in a format for easy syndication is a mental leap regardless of the metaphor you use.