No one publishes only on RSS, so the non-techie's can go to a web page to see what's new on the Foo blog. I think a bigger problem is that Foo blog's web site is different in hundreds of small details from Bar blog's web site. In other words, one reason non-techies are more likely to follow someone on FB is that they are already familiar with FB's user interface.

The bigger problem though comes when the non-techie has written something online that I want to read...