Sometimes it is easy to forget that there's a huge range of incomes around the world, and iGadgets are distinctively premium. They're targetted at Californian yuppies, and get less popular as you move further from that target demographic. In third-world countries, Android has nearly 100% market share. In some Western countries, Apple is supreme.

At the same time, there have been comments (here also), that because iDevices have such amazing support and hence longevity, they're actually more cost-efficient. Hand-me-downs and resale value make an investment into an iPhone or iPad actually better value for money than replacing an Android device several times over the same time span because Samsung et al like to drop support like it's going out of style. For example, an iPhone I bought 6 years ago is still actively supported and in-use by some elderly relatives. It still gets updates!

Reminds me of this quote from Terry Prattchet's discworld series:

A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.”