Google search has degraded.
If Apple comes up with a great search engine, then Google would be concerned.
> But you're underestimating the beast that Google is.
When I think of how Google exerts it's power on the consumer I can think of these things:
- Search
- GMail (the on-ramp to GSuite)
- Chrome
- Android
These are all powerhouses, but they're not unassailable. In fact I think Apple's moat is more defensible than Google's -- lots of companies have tried and failed.
I'd love to hear why I'm wrong though, I've never worked at big G or worked in ads or some other sector they Google is dominant.
Google is making some great inroads with Chromebooks (and essentially trying to get the next generation), but... Just about everything Google does I'd rather trust Apple with, and all that we're waiting for is them to give me the chance.
You're overblowing it. Nobody is shitting their pants.
I agree that Android phones are inferior compared to iPhone (since forever?). And Google knows it.
But you're underestimating the beast that Google is.
Infact I think Google even gave up on making flagship devices, because Pixel phones are positioned as a midrange device.
It's a Ferrari vs Toyota situation.
Now, if Apple comes up with a search engine that magically gives you the best result up top everytime, _then_ Google would be really concerned and have a code-brown situation (even if search engine is not where the majority of $$$ comes from).