Only for decisions people can make though. If the option I really need is only available bundled with a bunch of other high priced options my decision is more informed, but it didn't change.
OTOH, it isn't possible for a dealer to keep all possible combinations of options on the lot. Even the largest dealers don't have that much lot space for one model (much less all models). This is why there are so many bundles: you chose package A,B,C and then color. However if people are ordering they may give the nod to a manufacture that allows them to unbundle choices, and this competition may force them to make lots of different options and thus lose the profit margin on lots of options that maybe people didn't want but it came with an option they demanded.
I think any move that goes in this direction will be deemed a non-starter by incumbent industry even if it could lead to the good stuff you mentioned later on.