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Re:A/A Testing by travelhead on Sunday June 05, 2022 @02:31PM (#31633617)
Our favorite test is A, A, B, B

It’s surprising how often a test could be set up incorrectly or have other technical issues which this test can catch.

We try to ensure a statistically significant result on both A’s or both B’s before determining a winner.

It does take longer to run this test, but should give a much higher degree of accuracy.

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