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A comment on Brave’s use of direct mailers. Parent comment

Re:Brave’s use of direct mailers by jayofdoom on Saturday June 04, 2022 @02:21PM (#31623565)
They didn't work with a data broker. You can pay the post office in the US to send your mailer to every single address in a given zip code. This sort of bulk mailing represents the majority of your junk mail.
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Re:Brave’s use of direct mailers by toma_caliente on Saturday June 04, 2022 @02:41PM (#31623770)
Having worked in marketing, they absolutely worked with a data broker. You don't blindly send out mailers. You use data brokers to zone in on a target market. "This zip code is more like to buy X while this zip code is more like to buy Y."
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Re:Brave’s use of direct mailers by concinds on Saturday June 04, 2022 @02:54PM (#31623890)
All direct mail marketers do this, because it allows better targeting (& re-targeting old prospects & previous customers) but Brave explicitly said they didn't, and only went through the USPS's service.
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Re:Brave’s use of direct mailers by js212 on Saturday June 04, 2022 @03:20PM (#31624141)
The USPS didn’t mess up. They are clearly using some sort of vendor to send out the mail.
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Re:Brave’s use of direct mailers by dimitrios1 on Saturday June 04, 2022 @03:33PM (#31624245)
The USPS sells all the addresses themselves.
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