Email startup Superhuman lays off 22% of staff

Re:Email startup Superhuman lays off 22% of staff by bradgessler on Saturday June 04, 2022 @12:48AM (#31617098)

I found the waitlist and onboarding process off-putting, to the point where I just didn’t want to even use it.

I remember getting as far as, “ok, now you need to go through the onboarding process”. I asked if I could skip but they insisted I schedule time with them, so I just didn’t bother.

This was probably one of the weirdest experiences I had with a SaaS product.

Anyway, I wish them well and I hope they pull through the whatever-is-about-to-happen with minimal damage.

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Re:Email startup Superhuman lays off 22% of staff by throwaway2037 on Saturday June 04, 2022 @04:54AM (#31618321)

I agree: A waitlist on a pure SaaS product is absurd. The only reason why I can think they have it: To require 1:1 onboarding that gives their sales team an opportunity to upsell you. That said, they could have decoupled the two.

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Re:Email startup Superhuman lays off 22% of staff by whiplash451 on Saturday June 04, 2022 @06:40AM (#31618859)

The waitlist is an all-to-standard tactic used by B2C SaaS companies. It is designed to create a sense of scarcity and FOMO.

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Re:Email startup Superhuman lays off 22% of staff by throwaway2037 on Wednesday June 15, 2022 @10:52AM (#31753820)

I concede: Your point is very well made. It is the manufactured / induced aspiration!

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