There are competing bottom bracket standards now?
Oh my sweet summer child.Winter has finally come and the bottom bracket standards are everywhere.
Threaded external (Sram GXP)
BB30 (plus a few offset/asylum variants)
PF30 (Bb30 but bearing is in a plastic carrier instead of pressed directly into frame)
SRAM DUB
And most have 2-3 widths (road, mountain, e-bike/DH bike/fat bike)
But to your main point, that there's a handful of modern standards, yep. There seems to be a good reason for each to exist, at least.
On the plus side, at least Shimano has, so far, mostly stuck with a single spindle. Where SRAM has produced GXP, BB30, and Dub at overlapping points in time and within the same group of components.
And whoever invented BB30 (Cannondale?) needs a kick in the shin. I’ve never been happy with a BB30 frame - they’re all destined to squeak and creak and pop at some point. Maybe a good standard for a race bike that gets torn down frequently, but just terrible for a consumer bike.