Despite the recent downward spiral of NFLX, I'd agree that Netflix isn't doomed - it just has to seriously re-evaluate its branding and messaging. Their success as a company will hinge on their success in shifting the meaning of the Netflix brand (Qwickster was clearly one attempt at that).

Netflix is down, but not out, and I wouldn't be surprised to see it bounce back (maybe not to quite the same peak, but still much higher than it is now).