Their Like button was pretty ingenious and Instagram is still a market leader. Disregarding the fact that they didn’t create it, they have been good stewards. Also, while VR isn’t big, they did create a hit hardware device with the Oculus 2. While Oculus was acquired Oculus 2 is nowhere close to the experience of the Original wired dev kit, and they iterated from that to the Oculus Go to the Oculus Quest 2.

Also keep in mind Apple has been doing a LOT of prep work for AR. We just don’t notice it but each iPhone comes with a full advanced AR sensor suite, capable of super imposing objects into our field of view. The only missing piece is the physical strapping of the iphone to one’s head, but if you did that the iPhone is capable of delivering Hololens-like promised experiences.