I’ve been tempted to try Brave in the past, as Chromium based browsers are occasionally necessary, but now I’m really glad I didn’t bother. Every time I looked at it something just didn’t sit right with me. It felt like they were trying to hard and it was a trap… maybe I was just paranoid.

I read the details from Reddit about them just mailing based on a zip code, but the whole concept of personalized mailings seems to fly in the face of their mission. They could have just had “Current Resident” if they wanted to blanket a whole zip code. Using a person’s name seems like a needless privacy invading step.

Even without names, direct mail marketing is a huge turn off. I’ve had offers from State Farm follow me to 15 different addresses. I get something from them at least once a month. I have never been a customer and their mailings have cemented that I will never be their customer. Brave’s actions here have had the same effect, and they didn’t even need to mail me directly. There is no bigger turnoff than being the source of my junk mail. They clearly need a new marketing team.