I see things completely opposite, other than my agreement that the current meta implementation is categorically bad.

The way I see it, Facebook is dead. It lost its place in society by forcibly combining free online expression with personal identity and responsibility. What remains is a culturally normative repository of groupthink with fewer and fewer participants deriving novel value, and that is reflected in the userbase trends.

What meta represents philosophically is a return to semi-anonymized and immediate human-to-human interaction, without the pretense of permanence or the necessity to project only socially righteous behavior. It is a natural, and by nature ephemeral medium. It is the only hope for meta long-term, and beating apple out of the gate is an encouraging sign to me.