NFT to represent ownership or something like that, since they aren't road legal they probably won't have titles. As for actual purpose, it is of course marketing.

Side note: it looks like they tried to sell a DeLorean DMC-12 via NFT last year, but didn't actually sell it.

This is a brand licensing company, not a car production company, thus the vagueness of what the vehicles actually are.

https://brandsuntapped.com/licensing-haus-maria-alcaide-on-c...