Too much cognitive overhead from choosing all of these options. I want inexpensive (unlimited) high quality service, ideally with no service contract. Choosing between five service providers every time I want to make a phone call (or even every time I go to a new city or state) is insanity. See e.g.

http://www.newyorker.com/archive/2004/03/01/040301crbo_books

on having too many choices.

The days of carriers locking users into 2 year contracts are numbered. It's encouraging that both Google and Apple are considering breaking this uncompetitive market up.

I'm for this as much as the next guy, but Google filing a patent != end run around the wireless carriers