That is unfortunate indeed. The basic idea that you can run a software team by collecting a set of useful and moderately sized projects to do and then picking the most important ones to do first is reasonable enough. It's the extra process that goes way too far, full of formulaic time-wasting meetings and participants whose roles need silly names because no-one can explain or justify them on merit alone. But it's hard to sell tickets to a conference where the keynote speech is five minutes long and the same as last year.