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A comment on Adding a picture of me to your site will improve conversions by 788%. Parent comment

Re:Adding a picture of me to your site will improve conversi... by robfitz on Monday October 24, 2011 @05:51PM (#3151779)
0.2% to 1.8%
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Re:Adding a picture of me to your site will improve conversi... by 0x12 on Monday October 24, 2011 @05:59PM (#3151808)
That's not an absolute. That could mean from 2 to 18, or it could be from 2000 to 18000.

It also doesn't say how it holds up over time, whenever you change something there will be a spike, and then it will level off.

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Re:Adding a picture of me to your site will improve conversi... by chc on Tuesday October 25, 2011 @12:15AM (#3152791)
The article doesn't present it as an absolute. The article just presents it as a humorous data point that leads into a discussion of how you should keep track of this kind of thing instead of just winging it.
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