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Re:How Seth Godin became a speaker, writer, and blogger in d... by fallentimes on Thursday September 25, 2008 @01:02PM (#315048)
"Since then, through trial and error, he has developed a winning formula: brief, simple books with eye-catching covers and provocative titles—and no business-speak. Tribes, for example, is a 147-page, anecdote-filled call to readers to become leaders of a movement, or "tribe."

Instead he just makes up or misuses words, which is often just as bad or worse than "business-speak."

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