Did they say they had only room left and 3 people were looking at it right now, despite it being obvious the hotel was only half occupied?
However, I largely consider technology advances to be rather unimpressive, especially services and apps built on the internet. Access to information has definitely been improved though, but this is one of the few major improvements and now with more information being siloed behind corporate mega-sites we may be regressing back to the libraries for free access again.
On family trips in the 90s, I'm pretty sure my dad almost never paid the asking price for our rooms. If you were coming in from about the mid-evening on, without a reservation, but they still had some rooms unlikely to be filled, and there were any other hotels with vacancies around, they'd gladly knock off a few dollars if you asked, since the alternative was likely having $0 of income for that room, that night.
What I've noticed traveling more recently is that there seem to be fewer vacancies if you try that "just show up and find a room" thing (which used to almost always work out fine, except at extremely popular places on very busy travel weeks), like the whole industry's running with way less slack (i.e. more efficiently). But also room prices have gone batshit crazy, even more so than general inflation, so the savings from that efficiency doesn't seem to be reaching customers.
After moving there I've started to appreciate a decent, frictionless, fixed price service a lot more.
So not only convenience and leveling the information playing field, but pricing fairness. I'm sure quite a few minorities would have some testimonials about the benefits of getting quoted the same price as everyone else.