shameless: 2. done without shame; without decency or modesty

modesty: 1. having or showing a moderate or humble estimate of one's merits, importance, etc.;

I think you're vastly underestimating the number of people in the startup community to who he's very important. He's not Steve Jobs, but he's someone a lot of us care about.

Second, I have not read the rules for donating/being on the reigstry so I may be jumping the gun and having a preconceived notion that doesn't hold true.

But there's assumption of the number of people who would help someone else if they were found a match as opposed to simply helping out Amit. If they are on the registry and do match someone else are they required to do the donation at that point? Unlike blood donation, the bone marrow is a just in time donation (if I understand it correctly). This puts it in a different category.

Again, I think this is a good idea and I hope those that are putting their names on the registry are doing so for the belief of doing good for all, not just for one.

In any case, take a look at the marrow match site that Amit links; it requires people who send in swabs to commit to donating to any patient that matches, not just Amit. This is probably going to help a lot of people besides just him.

So...?

I did not say that you are cynical. I just said you are shameless.

At what point do you admit to yourself you love your life and want to continue to live?

At that point, that's when shamelessness and modesty are thrown on the window and you do what you can to try to survive.