Somewhat unrelated but in car culture aftermarket safety gear like roll cages, bucket seats, racing harnesses, HANS and helmets are seen as cool and badass. It's a good sight.

Though there are some problems, like if you start running the race safety gear, you need to go all out--you can't have a bucket seat and a race harness without also using a helmet and HANS, your head is vulnerable, and if you run a roll cage without a helmet your head is vulnerable. But in race events a lot of people run "cool" safety gear and people have a good attitude towards it.