As much as I love lofi, I agree with the other comments that it's hard to compete with the abundant cheap/free content out there. I'm not saying this isn't higher production quality (it definitely is) or this doesn't pull it all together better (it does). I'm saying: it's not 10x better such that I would want to pay for it. I don't think $1 vs $4 makes much of a difference - it's the jump from free to paid that's the sticking point.
I want this to succeed and I think I am your exact target market, so I'm racking my brain trying to figure out what would make this worth it. In its current form it seems to only be providing enough value to be ad supported (hopefully your revenue proves me wrong?).
Stepping back: the overall purpose of lofi IMO is to be able to concentrate and work in a chill productive environment. Some crazy ideas of things I would definitely pay for: - Maybe it's a monthly coffee subscription sent to your house and the coffee gets featured in the artwork - Maybe you can set up group study sessions and listen together. There's been some great experiments of scheduling a focus time with another person and they are highly productive - There's coffee shops in Japan where you can't leave until you finish your work. Maybe some kind of social commitment like that built into the site - Commit Action is a cool service that helps you break down tasks. Maybe some human consultation like that
All of these are pretty big investments.
Good luck!
As for the price, I do agree on the jump between free and paid, but I also think that there's nothing actually similar to lofi.co around. The timer for one, even though it looks like a simple pomodoro timer, it's actually a lot more advanced than that and the only platform I know offering something slightly similar has only that as a product and charges double our monthly fee. Again it's hard to think of lowering the price when the competition is charging netflix-level monthly fees or other similar companies still higher fees for a fraction of the features.
May I ask what you mean with 'enough value to be ad supported'? I don't really like to share revenue online, but I can say the platform is profitable and has been growing steadily since launch.
As a user I'd probably feel more comfortable handing over closer to $1/mo, but of course that's very subjective and this may be worth more/less to different people.
The art is really awesome though, but the amount I find myself actually looking away from my task at hand to enjoy it just isn't enough for it to be worth another subscription. I'm not sure what the big costs are for a site like this, but I imagine something like Cloudflare could kill video/asset delivery costs, having users connect their own music accounts (or just use Youtube for curation) could kill any music costs, but that's about it.