Any suggestions for doing this?
If you can't do this; if you sell too early or too late, your return will potentially be a lot less than picking the high price after the fact.
In other words, the stated returns are maximized assuming perfect clairvoyance --- which no one has. Basing return on closing price assumes zero clairvoyance --- which the average person has --- and is thus a more realistic measure.
The metrics are as they are because, right now[0], there are no better options to validate how Feetr performed. These values are, like you say, theoretical maximums and have not been matched by humans in almost a year. You get the top every so often but not consistently.
However, I wouldn't say that this makes the service less useful than people think. I have made 700% returns and this allowed me to quit my job and work on Feetr full time. Other beta testers have made more than their salary using this.
[0] As above, there will be an investment service offered at some point