> is this more about keeping up with friends and families and what they watch?

Yeah. I love discussing shows with friends and family and I’ve been finding it harder and harder to watch shows together or watch them later on our own time to discuss them later.

For example, I recently watched Pachinko and would highly recommend it but none of my friends have Apple TV so they can’t watch it (unless they pirate it)

Apple TV+ is $5/month. People used to pay $100+/month for cable and satellite TV. If people do not want to pay, then it must not be about the money. They even have the choice of easily just paying for one streaming service per month, and not spending more than $15 per month.

Like you said, all my friends and family can afford it, but there is a psychological barrier to adding yet another subscription service when they already have multiple. You could switch around, but that is also a hassle.

It is far less of a hassle than it was with cable/satellite companies.

For example, I go to TV app on my phone or laptop or Apple TV. Search for what I want. Pay for it, and if it is a subscription, then go back to list of subscriptions and then cancel.

If it is Netflix, then you might have to do this in a browser since they do not cooperate with Apple.

Not sure how much easier people want it to get. I will gladly take this method of paying and watching for media than anything I experienced in previous years.

I agree with you 100 percent that it’s not too hard. But even smallest bumps tend to discourage people. I’ve gotten people to switch/ subscribe for a month couple of times but I had to make a very strong recommendation of a series.

I plan on being feeble if I live long enough to become 80 years old. I plan on watching the streaming backlog then.

Right now I have projects, road-trips, other things to do....

Any reason you don’t do, say 3 to 4 months of each service so you cycle through 3 or 4 services in a year to see everything that interests you

This is the approach to take now IMHO.

We generally wait for an entire series before starting to watch anyway (so we can watch at a pace we want, rather than having it strung out over weeks) so it is not much hardship to just sign up to a service for a month or two at a time and then "bleed it dry" of things you are watching then move on to another service.

Just put Netflix on hold for few months and pick a another service for that time. This is what I do and works great.