Russia is tiny in the overall number of subscribers, it is not an explanation for the hude drop in the stock price. Also the recent Netflix content shows it does not stand on principle, it is highly politicized.

It is small, but that's not what you should look at. The Derivative in subscribers matters way more (since Netflix is a growth company), and Russia was nearly doubling in subs each year.

>But, principle comes first at Netflix, to the chagrin of their stock holders and employees.

You're saying that as if that was a bad thing.

Isn't the whole point of stock investments for consumers is to grow their money. All this ethics/morals is all passe . What they want is to invest in oil, defense companies and then talk to real people about global warming and peace on earth.

would it even be possible for netflix to not block russian accounts? aren’t companies that big always significantly enmeshed with the state?

Generally Netflix makes shows in the same country in which it operates. This has a positive interaction between the country and the company, since the shows are more identifiable to the people who would watch them in that country. While the production in Russia probably would have to stop, there was no reason to turn off access to the existing and new customers. It had no measurable effect on Russia's actions or the outcome of the war. It was merely an attempt for Netflix to "be on the right side of history". Instead, it's shaping up to be Netflix "not being part of the future".