It’s seasonal. In North America it’s very easy to get locally grown fruits during spring and summer. But once the fruit season is over you have to import those fruits from Mexico and South America. And they will require being transportable and we’re back to flavorless.

Now I’ve seen the vegetable farms in Europe that are equipped with plastic greenhouses to extend the growing season. Which is lacking in the US. Farmers prefer GMO, hardier fruit that can stand the cold rather than expensive bubbles.