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Re:Is This the Future of Punctuation? by LukeShu on Sunday October 23, 2011 @12:50AM (#3145240)
Ah, you found the rule for when you don't use it. Contrary to many textbooks, teachers, and websites, the lack of an apostrophe in "its" is not an exception--you don't use the apostrophe for pronouns. "His". "Hers". "Yours". As apposed to "Jack's", "Julie's", "the user's".
Re:Is This the Future of Punctuation? by hbar on Sunday October 23, 2011 @01:19AM (#3145290)
"opposed".

Normally I wouldn't correct you, but this being the grammar nazi thread and all...

Re:Is This the Future of Punctuation? by SamReidHughes on Sunday October 23, 2011 @04:43AM (#3145626)
"Its" is only used in places where "his", "her", and "your", which don't have the s's, are used. People don't use "its" in places where they'd use "hers" or "yours". It's awkward.
Re:Is This the Future of Punctuation? by radarsat1 on Monday October 24, 2011 @12:56PM (#3150436)
That's a better example. My explanation was wrong, but it's still an exception in the context you provide.