I know they could and they probably will, but what I'm saying is that it could be too late. They had to make a first impression with Chromebooks and they blew it, in big part because of the pricing. They did the very same mistake with the Google TV Revue that was also powered by Atom and cost $300, while the ARM-based Apple TV was $100. And it seems they still haven't learned their lesson, now making all future Android versions optimized for Atom.