OKR's without strategy or context (or OKR's substituting for a strategy or context) is a killer I've seen. Especially if I'm "laddering up" my product's OKRs.
This is where the bi-directional approach does work better than strictly top-down or bottom-up; my leadership probably doesn't see the opportunities or constraints for my product, but for my opportunities to be attainable, I need to be swimming the same direction as my organization. Strategy gives me context for where I should be playing.
This is where the bi-directional approach does work better than strictly top-down or bottom-up; my leadership probably doesn't see the opportunities or constraints for my product, but for my opportunities to be attainable, I need to be swimming the same direction as my organization. Strategy gives me context for where I should be playing.