Why you Should Bury your Sign Up Button

Re:Why you Should Bury your Sign Up Button by stealthyb on Friday October 21, 2011 @12:32PM (#3140524)

While the ideal flow/funnel is to go from persuasive copy to signup in a single visit, I've often found myself going back to a site/service multiple times over the course of months before actually signing up.

It's probably part of the multiple touch points marketing idea. You may really like a service, but have to wait until you actually come across the problem the service is solving before committing to the buy.

The point being, I think it makes sense to have a sign-up button on your landing page (for return visits) AND in your copy (for first time visitors).

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Re:Why you Should Bury your Sign Up Button by fluidcruft on Friday October 21, 2011 @01:07PM (#3140679)

I personally am very turned off by the big "Sign Up" buttons on front pages. For whatever reason it always makes me feel like I'm looking at an obnoxious panhandler who's holding a glossy sign made at Kinkos. Just put a small login/username toggle widget at the top of the page.

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