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A comment on How Two Teenagers Broke In To Silicon Valley - And The Music Industry. Parent comment

Re:How Two Teenagers Broke In To Silicon Valley - And The Mu... by bomatson on Thursday October 20, 2011 @08:56PM (#3137824)
Right on guys.

But, even for Lil' Wayne? It's hard to believe, usually ad budgets get allocated for Universal artists

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Re:How Two Teenagers Broke In To Silicon Valley - And The Mu... by coryl on Friday October 21, 2011 @12:57AM (#3138494)
With a brand like Lil Wayne, you don't need to spend money on advertising to gain FB users.

You're severely underestimating how popular these people are. Plus given their target markets ARE the social networking generation, getting them to "like" your pages is even easier.

It would be a waste of money to spend anything on trying to get FB fans when you can do it for free.

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Re:How Two Teenagers Broke In To Silicon Valley - And The Mu... by schlichtm on Thursday October 20, 2011 @09:03PM (#3137839)
$0

Its all about finding all possible ways to distribute their content + maximizing the interactions with the content once you send the traffic (optimizing it to be viral, social, and a great experience where both the fan and artist are happy).

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Re:How Two Teenagers Broke In To Silicon Valley - And The Mu... by mitjak on Friday October 21, 2011 @12:00AM (#3138344)
> maximizing the interactions...optimizing it to be viral..

You lost me.

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Re:How Two Teenagers Broke In To Silicon Valley - And The Mu... by marcins on Thursday October 20, 2011 @10:33PM (#3138097)
Well, I assume Lil' Wayne's advertising budget went to these guys, but then these guys didn't spend any of it on the promotions they did (it just paid for their time / expertise).
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