Rust's syntax makes plenty of concessions to familiarity, as a way of making up for the much more important and irreducible unfamiliarity that it brings to the table (e.g. ownership). Originally Rust used the keyword `tag` here (for "tagged unions"), then vacillated between `enum` and `union` for years and years prior to 1.0.
(It is also true that structs are products. But that isn't relevant.)