https://www.statista.com/statistics/266249/advertising-reven...
One thing I'd recommend is asking how was Google as a company different in say, 2008 where revenues increased despite the recession compared to now.
It is probably the same for all large tech companies. I don't see any titans falling in the next few years.
I'm not suggesting they would leave the advertising business, I'm suggesting revenues could be lower as advertisers cut their spend, which would drop Google/FB revenue and make the current 12 PE more like a 25 during a recession. I guess, you can't just look at P/E ratios. They don't tell you too much.
> I don't see any titans falling in the next few years.
Well, they've fallen quite a bit since January. Haven't they?
I don't see anyone going bankrupt or anything, so if that's what you mean then yea sure I agree - hence I think they're attractive to buy now as well.
A decent percentage of Google ad spend is waste/useless/whatever. So during a recession companies are probably tightening their ad spend and getting more precise.
Personally I think if you are investing with a longer-term horizon the next few years don't matter and if you like to buy individual stocks now is as good of a time as any.
Not a financial advisor and not financial advice.