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A comment on Ask HN: Branding Companies for Web Apps. Parent comment

Re:Ask HN: Branding Companies for Web Apps by michaelpinto on Thursday October 20, 2011 @04:28PM (#3136805)
Something you should think about: Twitter wasn't called Twitter when it started.

And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...

I'm a branding guy, but my advice is to to put every penny into building a great product!

Once you understand what that product does (and that takes time) then focus on branding.

Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.

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Re:Ask HN: Branding Companies for Web Apps by german on Thursday October 20, 2011 @06:19PM (#3137367)
That's really good advice Michael, thanks a lot :) We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process.

Do you, being involved in branding, have any advise (book recommendations, blogs, etc).

Thanks a lot for your input!

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Re:Ask HN: Branding Companies for Web Apps by michaelpinto on Thursday October 20, 2011 @10:06PM (#3138022)
I've got two words for you my friend: Paul Rand

http://www.paul-rand.com/

That would be a good place to start...

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