While you might be right in that there has been a recent shift in emphasis in Russian domestic coverage, in general Ukraine was being branded (and/or perceived) as having mild "NATO/EU/CIA interference" since the mid-2000s when the first serious aspirations to align with the West emerged. This escalated in the 2012-2014 period, with the Maidan movement painted broadly as heavily "NATO/EU/CIA orchestrated". The war in Ukraine has been waged "against the USA and The West" for its entire history.