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Re:FIFA will be rebranded as EA Sports FC in 2023 by rchaud on Wednesday May 11, 2022 @11:37AM (#31341536)
How can it be an albatross if it's been a profitable franchise with Coca-Cola level name recognition globally?
Re:FIFA will be rebranded as EA Sports FC in 2023 by feintruled on Wednesday May 11, 2022 @11:51AM (#31341711)
Recent developments around the Qatar World Cup and various other scandals have toxified the brand

https://www.ft.com/content/dd1d016f-5263-4161-bb4b-af7968abd...